ModernAmericancultureisajuicyburgerofmassculturegarnishedwith15minutesoffame.Itowesasmuchtomarketingsavvy,communicationstechnologyandmass-productiontechniquesasitdoestoartistsandentertainers.Ifyoucannameit,Americancompanieshaveinvented,packagedanddisseminatedittoasmanyconsumersascheaplyandconvenientlyaspossible.