Whencreatingadigitaladvertisementorsomethingtopromoteaproductorservice,musicisoneofthemostimportantaspects.Whetheritissimplyajingle(短歌),musicalnoteoranyotheruseofsound,musiccanplayahugeroleinattractingacustomer’sattentionorbeingnoticedbyyourtargetaudience. Musiccanworkhand-in-handwithwhatyouareadvertising.Manytimestheadvertisingjingle,orsaying,iswhattheaudienceremembers.CompaniessuchasMcDonald’sandSubwayhaveusedthismethodmanytimeswithdifferentjinglesandlittlesayingsthatareeasytorememberandfuntosingalongwith. Usuallyconceptsthatarepartofajinglewouldsoundconceited(自负的) andpompous(浮夸的)whensaidinanormalconversation.Whenputtomusichowever,andsunginarhythm,itsuddenlysoundsattractive.Forexample,ifsomeonesaid,”Noonedoesitbetterthanme”inanormalstatement,thiswouldsoundveryconceited.Addmusicandatunetothisstatementanditbecomesattractiveandfunforotherstosingalongwith. Whileunderstandinghowimportantmusicisforyouradvertisingneeds,itisalsoimportantforyoutoknowthebestwaytogetspecialmusic. Havingpeoplefrommanydifferentbackgroundsallovertheworldwritesomethingspecificallyforyouisoneofthebestwaystogetsongswrittenjustforyou.Yousimplychoosewhichoneyoubelieveisbestfortheproject.Soinsteadofhiringasinglesongwritertocomposeyourmusic,youcanrunacontestforyouadvertisingjingleandsongwritersaroundtheworldwriteyouafinishedjingleinanattempttowinyourcontest. 小题1:Whatdoesthepassagemainlytellus? |