英语翻译

TheJanuaryfashionshow,calledFutureFashion,exemplifiedhowfargreendesignhascome.OrganizedbytheNewYork-basednonprofitEarthPledge,theshowinspiredmanytopdesignerstoworkwithsustainablefabricsforthefirsttime.Severalhavesincemadepledgestoincludeorganicfabricsintheirlines.

Thedesignerswhoundertakegreenfashionstillfacemanychallenges.ScottHahn,cofounderwithGregoryofRoganandLoomstate,whichusesall-organiccotton,sayshigh-qualitysustainablematerialscanstillbetoughtofind.“Mostdesignerswithexistinglabelsarefindingtherearen’tcomparablefabricsthatcanjustreplacewhatyou’redoingandwhatyourcustomersareusedto,”hesays.Forexample,organiccottonandnon-organiccottonarevirtuallyindistinguishableoncewovenintoadress.Butsomepopularsynthetics,likestretchnylon,stillhavefeweco-friendlyequivalents.

Thosewhodomaketheswitcharefindingtheyhavemoresupport.LastyeartheinfluentialtradeshowDesigners&Agentsstoppedchargingitsparticipationfeeforyounggreenentrepreneurs(企业家)whoattenditstwospringtimeshowsinLosAngelesandNewYorkandgavespecialrecognitiontodesignerswhosecollectionsareatleast25%sustainable.Itnowcountsmorethan50greendesigners,upfromfewerthanadozentwoyearsago.ThisweekWal-Martissettoannounceamajorinitiativeaimedathelpingcottonfarmersgoorganic:itwillbuytransitional(过渡型的)cottonathigherprices,thushelpingtoexpandthesupplyofakeysustainablematerial.“Mainstreamisabouttooccur,”saysHahn.

Someanalysts(分析师)arelesssure.Amongconsumers,only18%areevenawarethatecofashionexists,upfrom6%fouryearsago.NatalieHormilla,afashionwriter,isanexampleoftheunconvertedconsumer.Whenaskedifsheownedanysustainableclothes,shereplied:“NotthatI’mawareof.”Likemostconsumers,shefindslittletimetoshop,andwhenshedoes,she’sonthehuntfor“cutestuffthatisn’ttooexpensive.”Byherownadmission,greenjustisn’tyetonhermind.But—thankstothecombinedeffortsofdesigners,retailersandsuppliers—onedayitwillbe.