YearsagotheAmericanwriterKurtVonnegutoftensaidtherewasonestorythatwouldalwaysmakeamilliondollars:Cinderella.
InHollywoodandintoday’seconomyitismorelike$70millionandthatisjustastart.“Cinderella”madethatamountinticketsaleswhenitopenedlastweekend.Butthemerchandisingdealslinkedtothemoviearealsohugelyvaluable.
Sotheartisticsuccessofthefilmisopentodebate.Whatisclearhoweveristhemovie’sbusinesssuccess.Itisahitinthetheatersbutitisalsoahitinretail(零售).AndDisneywideneditsusualmarketfor“Cinderella”products.
ThereareproductsconnectedtotheDisneyfilmtargetednotonlyatlittlegirlsbutwomentoo.ForexamplethefamousshoedesignerJimmyChoopartneredwithDisneytocreateaversionofCinderella’s“glassslippers”orshoes.Youcanbuythemforabout$5000.Atthatpriceyouwouldnotwanttoloseoneattheballevenifthatisthewayyougetyourprince.SeveralothershoemakersalsoacceptedDisneydealstodesignversionsofthefamousfootwear.
ThemakeupcompanyMACquicklysoldallitsproductswithofficiallinksto“Cinderella.”ButluckybuyersweresoonsellingtheproductsontheonlinemarketplaceeBayformanytimestheoriginalprice.
HSNisapopulartelevisionandonlineretailer(零售商)ofjewelryclothingandobjectsforthehome.Themarketerisnowanexclusivesellerof“Cinderella”products.
Soisthereanythingleftforthechildrenthosepeoplewethinkofasthetraditionalaudiencefortheage-oldfairytale?Yesyoucanfindtoysandotherchildren’sproductsattheAmericanretailerJCPenney.OfcourseyoucanalsovisitaDisneystore.
Disneyalsoproducedananimatedversionof“Cinderella.”Itcameoutin1950andisconsideredaclassic.WhichdoyouthinktheDisneycompanydoesbetter:liveaction(实景真人)oranimatedfilms?Postyourthoughtsinthecommentssection.
21.Productsconnectedtothefilm“Cinderella”aregenerallyaimedat________.
A.toyretailers B.shoedesigners
C.femaleconsumers D.make-upproducers
22.Thefilm“Cinderella”isalsoahitinretailbecause________.
A.ithasalwaysbeenwarmlywelcomedbysuccessfulbusinessmen
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