Manydisciplinesinthefieldofsocialsciences,sociology,socialpsychology,journalism,masscommunication,fromtheirpointofviewthestudyandachievedcertainresults.Inthecircumstancesofthepeoplethepublicareincreasinglyconcernedaboutthesocialroleofcommunicationinthesehighlydifferentiateddisciplinestheoryonthebasisofaspecialstudyformanypeoplethroughprintorelectronicmediadestinationfortransmissionofinformationscience-MassCommunicationlearntobeshippedandproduced.MassCommunicationfromthepublicitself,startingmanysystematicstudies,westudythree-dimensionalpromotionalprocess,thiswillinevitablycontributetothepotentialinternalexposuretopromotionalthings.Themassmediaasagaugetomeasuretheprogressofthetimes,inpeople'slivesplayanincreasinglyimportantroleinthelivesofpeopleclosetogether,andchangeeveryaspectofpeople'slivesatanunprecedentedintensity,themassmediathespreadofinformation,social,recreational,cultural,economicandotheraspectshavebroughtvaryingdegreesofimpact.